Love Island's Maya Jama uses this blurring setting powder every time before entering the villa

Maya Jama is always posting behind-the-scenes pics of herself and her friends, especially as she gets ready for her next appearance on the hit reality show on ITV. Keen-eyed followers should be on the lookout as she tends to give glimpses into her pre-show makeup must-haves. And this week is no different, as Maya took mirror selfies that gave fans a peek at the products she uses ahead of her appearances in the villa.

Those paying close attention would have noticed the cult-favourite Huda Beauty Easy Bake Loose Baking & Setting Powder sitting among Maya's beauty products. It explains how she always has a blurred and flawless complexion when she appears on our screens. And what's even better, it's currently on sale.

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Currently retailing for its full price of £34 at Cult Beauty, this viral sensation setting powder is up for grabs for £27.20 at Boots or the discounted price of £26.85 at Beauty Bay.

A firm favourite of shoppers, celebrities, beauty influencers, and makeup artists, this loose baking and setting powder boasts a matte, luminous finish that promises to blur and perfect, ready for any event from your everyday office look to your next TV appearance.

Baking is a key step to a flawless finish, especially when you're aiming to achieve long-lasting, melt-proof makeup. That's why this Huda Beauty gem has become such an icon in the makeup bags of the masses.

Touted as having an extremely light and silky texture, this powder blends seamlessly into the skin, leaving behind a matte finish with a hint of sheen, for a luminous, doll-like look that promises to control shine throughout the day.

This powder's prowess doesn't stop there. It is also praised for subtly correcting and highlighting different contours of the face, leaving a translucent veil of colour on the skin that lends itself to a perfected, blurred complexion.

This setting powdercomes in a wide range of shades to best suit various skin tones. It has earned a near-perfect rating at Beauty Bay, amassed 4.9 out of 5 stars. One thrilled customer raves: "Tried all sorts of powders but this really is the best, no other powder comes close."

Further praise comes from this shopper who says simply, "it works like magic."

The same sentiments are shared in this buyer's beaming review, as it reads: "After using only pressed powder since forever, I decided to give loose powder a chance and bought a few shades from Huda Beauty. This was actually very nice. The blurring effect is perfect and the shade truly brightens your face. It doesn't grey me out like cherry blossom. I also happen to be a huge fan of the new packaging. It's become an essential step in my routine already!!"

And a fourth chimes in: "The colour and texture of this powder is the best I’ve ever used. It lasts all day with no touch ups and makes my skin feel super soft. I hope they never stop making this."