Easy Boba Officially Launches Thailand's Iconic ChaTraMue Thai Tea with a Taiwanese Twist

In a market crowded with bubble tea brands vying for attention, Easy Boba stands apart for one simple reason authenticity. As they roll out their latest star product, the globally loved ChaTraMue Thai Tea, the brand promises an experience exactly as one would find on the bustling streets of Bangkok or in the quiet cafés of Taipei.

“People don’t just crave bubble tea; they crave the real thing,” says Adnan Sarkar, Founder of Easy Boba, pointing out how their sourcing process is the foundation of their growing cult following.

At the heart of Easy Boba’s offerings lies Tapioca, authentically sourced from Taiwan, prepared in-store with the same traditional methods that define bubble tea culture internationally. Each pearl is soaked in brown sugar, infusing it with subtle sweetness and the chewy texture that bubble tea enthusiasts swear by.

The Bubbles themselves, often underestimated by other brands are imported directly from Taiwan. “We use only high-quality original products, offering a wide range of flavours just as you’d find in Taipei,” Adnan Sarkar explains, adding that it’s not just about adding ‘balls’ to tea, but about maintaining consistency, bounce and taste true to Taiwanese standards. Further adding to their credibility is the Premix used for drinks like the new ChaTraMue Thai Tea. Sourced as OG products from Taiwan, these imported blends ensure that each sip carries the authentic creamy richness and bold tea undertone that made ChaTraMue a Thai national treasure. While many bubble tea outlets overlook inclusivity, Easy Boba takes a step ahead with its Vegan Cream. Completely dairy-free and allergen-free, it is designed to accommodate patrons with lactose intolerance or allergies without compromising the creamy mouthfeel of traditional Thai Tea.

“We’re not here to sell a trendy drink; we’re here to bring a piece of East Asia to India,” says Adnan Sarkar. “That means using the exact ingredients used internationally and preparing them exactly how they’re supposed to be made.”

For the ever-growing tribe of bubble tea lovers, Easy Boba’s commitment to authenticity promises an unfiltered, international-quality experience. And with their ChaTraMue Thai Tea finally hitting stores, Mumbai’s tea culture just got a whole lot more real.

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