Female stars are taking the spotlight in India’s celebrity brand world, outpacing their male counterparts in growth, reported TOI, citing Kroll’s Celebrity Valuation Report.
According to the report, the combined brand value of women among India’s 25 most powerful celebrities jumped nearly 29% year-on-year to $594 million in 2024, while men saw only a 2% increase to $1,436 million.
Although men continue to hold higher absolute brand values, the sharper growth trajectory for women signals a clear shift. Endorsement activity further underscores the trend: female celebrities in the Top 25 expanded their brand associations from 198 in 2023 to 274 in 2024, while male stars’ tally edged up only from 435 to 445. The report tracks brand value based on both endorsement portfolios and social media presence.
On digital platforms, female stars gained 6% more followers, compared with a modest 2% increase for male celebrities.
“India's celebrity brandscape is gradually shifting towards female stars. This sharper growth trajectory, combined with stronger digital engagement, signals that women are no longer just catching up; they are redefining the balance of influence in the brand endorsement ecosystem,” TOI quoted Umakanta Panigrahi, MD, valuation advisory services at Kroll, as saying.
In overall rankings, cricket superstar Virat Kohli retained the top spot at $231.1 million, followed by Bollywood’s Ranveer Singh in second place, and Shah Rukh Khan in third.
(With inputs from TOI)
According to the report, the combined brand value of women among India’s 25 most powerful celebrities jumped nearly 29% year-on-year to $594 million in 2024, while men saw only a 2% increase to $1,436 million.
Although men continue to hold higher absolute brand values, the sharper growth trajectory for women signals a clear shift. Endorsement activity further underscores the trend: female celebrities in the Top 25 expanded their brand associations from 198 in 2023 to 274 in 2024, while male stars’ tally edged up only from 435 to 445. The report tracks brand value based on both endorsement portfolios and social media presence.
On digital platforms, female stars gained 6% more followers, compared with a modest 2% increase for male celebrities.
“India's celebrity brandscape is gradually shifting towards female stars. This sharper growth trajectory, combined with stronger digital engagement, signals that women are no longer just catching up; they are redefining the balance of influence in the brand endorsement ecosystem,” TOI quoted Umakanta Panigrahi, MD, valuation advisory services at Kroll, as saying.
In overall rankings, cricket superstar Virat Kohli retained the top spot at $231.1 million, followed by Bollywood’s Ranveer Singh in second place, and Shah Rukh Khan in third.
(With inputs from TOI)
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